Wednesday, February 11, 2009

Exercise Eight: OCAD Student Personas

As discussed today in class, your constructive feedback to your collegue's Project Two toy concepts should take the form of answers to the following questions:

How (or how not) is the prototype fun? Here, discuss design specifics of the toy - communication strategies, clever mapping, appropriate affordances, etc. - either in terms of design successes, or missed opportunities (and suggestions for improvement). Make reference to course material presentented to date where possible.

Why (or why not) is the prototype fun? Here, discuss your gut feelings about the toy's "fun-ness." This is a more subjective, synthetic and ultimately difficult question than the previous one. Make reference to our (or Donald Norman's) deconstruction of fun where possible.

Who (or who not) is the prototype fun for? This last question should be answered in terms of personas, summarized below. In short, list the which persona(s) the toy or game would appeal to. If none, posit a missing persona, or discuss why this toy or game is inappropriate for the target audience.

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"Personas (figure 5.8) are a documented set of archetypal people who are involved with a product or a service. . . . To create a persona, designers find a common set of behaviours or motivations among the people they have researched. This becomes the basis for the persona, which should be given a name, a picture, and a veneer of demographic data to make the persona seem like a real person."

(from Dan Saffer, Designing for Interaction, 89-119)

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The "veneer of demographic data" for your OCAD Student Personas will consist of, at a minimum, answers to the following questions:

What do they love?

What do they hate?

What do they wear?

What do they eat?

What do they listen to?

Where do they live?

In groups of four, generate two detailed personas, that consist of a name, an image and answers to the above questions, along with any other details that would help make the persona seem like a real person. Post your personas to the blog. Remember to include the names of all the members of your group in your post.

Exercise Eight is due at 11:30 on Wednesday, February 11.

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