-Not being able to figure out what the experience is makes people curious
-People dressed up as characters also attracted people
-Upon entery you see flowers and sign leading the way and start to smell the cookies
-During the engagment you play croquet and still smell the cookies
-Upon exit you see the game and the headless cardboard queen and recieve a cookie or a trophy
-As an extension, a picture of you as the queen is taken
- Many enjoyed the game, because it was simple and fun
- Some were dissapointed with the entry
- The colours and music were very attractive
- Some thought it wasnot exciting, but went because of the promised cookie
- The experience didn't involve the audience
- The experience felt very short
- The picture taken at the end didn't really connect with the experience
- Entarance could have been more noticable
- Most participants were satisfied upon reciving a cookie
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