Exercise 8 - Personas - Nicole Michaud

Caroline
Fashion Designer

LOVES:
Cosmopolitan Magazine
Fashion
Her quarky personality, taste and creative imagination
Shopping
Designer Fashions
Unique Ideas and Looks

HATES:
Colours that do not match
Pleeted fabric
Loud music

WEARS:
Designer clothing
Loreal Studio Line hairspray
Nude lipstick

EATS:
Non-fat food items
Vegetables
Exotic fruits

MUSIC:
Contemporary
Romance

LIVES:
In and apartment at the heart of the city



Paul
Photographer

LOVES:
Vintage
Cappuccinos
His Hasselblad H3D II DSLR camera

HATES:
The colour orange

WEARS:
Only white or black clothing
White or black sneakers

EATS:
Out at restaurants

LISTENS:
Rock

LIVES:
An apartment in New York

Excercise 8 - Profile

Name: Alexandra
(Foreign Hip Party Goer)
Age: 20
Home: Apartment at Finch Station

Love: Food, Music, Parties, Quirky Things, Vintage Junk, Cigarettes and Alcohol

Hate: Not Having Money to Spend, Cell Phones, Alarm Clocks, and Hangovers

Music: Kanye West, Mos Def, Korean Rap, Big Bang

Clothing: Vintage Apparel, Headbands, Wide Brim Hats, Skinny Jeans, and Scarves

Food: Sush, Jajang Myun, Cereal, and Ramen



Name: Darren
(Charismatic Businessman)
Age: 24
Home: Condo on Bay Street.

Love: Organization, Clubbing, Restaurants, Blackberry Bold, and Audi

Hate: Cheap Beer, Missing Socks, Malfunctioning Alarm Clocks, Fast Food

Music: Jack Johnson, John Mayer, and oddly enough still loves the music he grew up to, Rage Against the Machine.

Clothing: Lacoste shirts, Dress Shirts, Sport Coats/ Blazers, Watches, and a pair of Chuck Taylors

Food: Seafood (Lobster, Crab), Sushi, Caesar Salads, and Red Belly Black Wine)

Karan, Margarita, Kyla, Steph, Jeannie

NICOLE designer fashionista

LOVES:
graphic design
her MAC computer
magazines
blogging
fashion
vintage clothing

HATES:
Pijama pants in public
Crocs





WEARS: Make up, skinny jeans, boots, blazer jackets, vintage clothing
EATS: Fruits, veggies and nothing messy
LISTENS: Indie, metal, pop songs (guilty pleasure)
LIVES: near Queen St. in a small apartment with 2 room mates
_______________________________________________

JOE go with the flow artist

LOVES:
thrift stores
hanging out in a cafe
coffee
cigarettes
video games

HATES:
gossip magazines
chocolate
carrying his portfolio

WEARS: whatever is clean, graphic Ts, jeans and sneakers
EATS: Beer, McDonald's, whatever is in the fridge (mustard and crackers)
LISTENS: classic rock, new rock, alternative
LIVES: with his parents in Mississauga

Exercies 8, by Andrea, Gretchen, Christian and Garrett

Exercise Eight- Olivia, Claudia, Komal, Andrea

PERSONA'S

Daniel (male)

Loves: macs, computer programs
Hate: drawing
Wears: hair gel, shops at MEXX and H&M, stripped scarf, p-coat
Eats: vegetables, fruits, wraps, chicken salad and drinks hot chocolate.
Listens to: fiest, wilco, coldplay, alternative pop
Lives: apartment, lives off of spadina, roommate




Tesca aka rainbow peace child (female)

Love: painting with her body, flicker fan (blog), get high
Hate: conservatives, authourity
Wear: skinny jeans, sweet scarfs, bright clothes
Eat: vegan
Listen: sonic youth, regina spektor, art pop, spilled canvas, cat power
Lives: basement apartment, 3-5 roommates

Exercise Eight: OCAD Student Personas

As discussed today in class, your constructive feedback to your collegue's Project Two toy concepts should take the form of answers to the following questions:

How (or how not) is the prototype fun? Here, discuss design specifics of the toy - communication strategies, clever mapping, appropriate affordances, etc. - either in terms of design successes, or missed opportunities (and suggestions for improvement). Make reference to course material presentented to date where possible.

Why (or why not) is the prototype fun? Here, discuss your gut feelings about the toy's "fun-ness." This is a more subjective, synthetic and ultimately difficult question than the previous one. Make reference to our (or Donald Norman's) deconstruction of fun where possible.

Who (or who not) is the prototype fun for? This last question should be answered in terms of personas, summarized below. In short, list the which persona(s) the toy or game would appeal to. If none, posit a missing persona, or discuss why this toy or game is inappropriate for the target audience.

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"Personas (figure 5.8) are a documented set of archetypal people who are involved with a product or a service. . . . To create a persona, designers find a common set of behaviours or motivations among the people they have researched. This becomes the basis for the persona, which should be given a name, a picture, and a veneer of demographic data to make the persona seem like a real person."

(from Dan Saffer, Designing for Interaction, 89-119)

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The "veneer of demographic data" for your OCAD Student Personas will consist of, at a minimum, answers to the following questions:

What do they love?

What do they hate?

What do they wear?

What do they eat?

What do they listen to?

Where do they live?

In groups of four, generate two detailed personas, that consist of a name, an image and answers to the above questions, along with any other details that would help make the persona seem like a real person. Post your personas to the blog. Remember to include the names of all the members of your group in your post.

Exercise Eight is due at 11:30 on Wednesday, February 11.